Catharina Rodriguez, 30 years old, comes from Mexico. She studied fashion design in Mexico City. Her passion for designing and decorating spaces and scenarios began during her studies in a course called ‘Product Photography’, where she designed mini-sets for different products. After graduating, she worked as a production designer’s assistant for two years, gaining experience in a variety of scenarios, from very creative backdrops to conference stages. This time gave her valuable insights, where she realised that not only creativity, but also logistics and organisation are crucial. During her training, Catharina realised how much she was fascinated by developing and outlining a project from the initial idea to its actual implementation. Mexico is an important location for commercial film productions, and when Catharina entered this industry, she discovered her passion for teamwork, organisation and the creation of scenarios and spaces behind each project. She realised that creativity is often about finding quick solutions and realising ideas even with budget constraints. She has been working in set decoration and costume design for audiovisual projects for five years, mainly in the advertising industry, such as TV commercials.